“How You’ll Never Pay For Termite Treatments Again”
I’m Chet Rowland, the owner of the only termite and pest management company in Florida that has a very powerful and 100% risk-free termite guarantee. (Believe me, if termites could read it, they’d hightail it fast and never even think of coming back.)
Both of us know, one inspection or termite treatment won’t give you a gnat’s head of what you really want: a termite-free home for the rest of your life. (Remember, Florida has the highest termite infestation in the U.S.) That’s why I’m offering you this powerful, termite tight guarantee…
A RENEWABLE, TRANSFERABLE TWO-PHASE GUARANTEE that lasts not just for one year, not even five, but… for a lifetime:
GUARANTEE #1: If, after 120 days of your first treatment and up to day 1825 (5 years), we uncover a new colony of live subterranean termites – we will REFUND YOUR ENTIRE INITIAL INVESTMENT. See contract for details. Ask any other termite company to match this guarantee and they’ll laugh at you.
GUARANTEE #2: If, during any year thereafter, we uncover a live colony of subterranean termites, we will retreat your home for FREE – EVEN IF YOU SELL THE HOME AND MOVE OUT! See contract for details. (Read testimonials!!)
Subterranean Termite Bait Stations vs. Liquid Termidor Treatment
Dear Friend,
Let’s face it. Not all termite and pest management companies give termites and bugs an equally bad time. I’m sorry to say, the industry has problems: con-artists, disreputable technicians, and even national companies who cheat on their customers. Shame on them! In the meantime, millions of destructive termites have been left undetected to party around the clock in thousands of Florida homes…
Homes like yours. Without my unique 57-POINT TERMITE & PEST MANAGEMENT INSPECTION SYSTEM, your home will just sit there exposed to the ravages of all those crawling, starving, chewing, wood-munching critters. Before you know it, days will have turned into weeks, then months… then years. If your current bug company hasn’t done the job it said it would, you won’t discover the damage until it’s too late. (Last year, for example, the cost for repairing termite damage in the U.S. came in at over $5.7 billion!)
Now you know why you can’t shop termite treatment on just price alone. It doesn’t make sense, neither for your pocket book nor your peace of mind. Just one overlooked infestation can result in thousands of dollars more than the so-called “savings”.
On the other hand, consider this. As a proud homeowner, think what you could say to a future buyer if your home came with a built-in transferable Termite Guarantee. One that lasts not just for one, or even five years — but for a lifetime! I call it my…
“Renewable, Two-Phase LIFETIME Guarantee (A Guarantee unheard of in the industry!) NO OTHER COMPANY OFFERS YOU A 100% RISK-FREE GUARANTEE LIKE CHET’S!”
ONE. If, after 120 days of your first treatment and up to day 1825 (5 years), we uncover a new colony oflive subterranean termites — we will REFUND YOUR ENTIRE INITIAL INVESTMENT. See contract for details.
TWO. If, during any year thereafter, we uncover a live colony of subterranean termites, we will retreat your home for FREE — EVEN IF YOU SELL THE HOME AND MOVE OUT! See contract for details.
Can you see how much added value that would bring to your home? Think of how you can impress a buyer with treatment and inspection records. Records going back several years. Or, if not years, then a service contract from a reliable termite company you can TRUST. A transferable service contract with a money-back guarantee is unheard of in the industry.
You want more proof? You’re not sure of this “trust” idea? (Okay, I confess, I’m in a business that has earned little respect in the trust department.) Even so, you think I’m just saying all this just to get my next termite job? Well, read the following VERY carefully:
We knew we had made the best choice after Kenny and his helper arrived and commenced the work. They proceeded to drill and inject the product as described by Duke Covington, and were very neat in filling the holes inside and cleaning up any residue left from drilling, both inside and outside the house. Both Kenny and his co-worker worked straight through until the job was completed.
Thank you for a job well done. Our special thanks to Kenny for his professionalism and attitude. We certainly will be happy to recommend Chet’s to our friends and family.”
Jet and Bob Babis
Temple Terrace, FL
Chad Holloway
Better Business Bureau
West Florida
Dale Wellhofer
Business Consultant
Great, you say. But then, “How can you afford to put your company at the mercy of Mother Nature and all those millions of creepy, starving, wood-destroying bugs, for years and years?” Simple. It begins and ends with my 57-POINT BUG INSPECTION SYSTEM. It took me over 40 years to develop. That’s the length of time I’ve spent in the “bug zapping” industry. I know every trick and trouble termites can inflict on a home. Their life cycles, their mating habits, their swarming tendencies, their social behaviors – even their non-stop eating habits.
Except there’s one problem. How can I know that your home won’t be different? How can I be sure I can find your home’s every nook and cranny, crack and crevice that could serve as a wide-open doorway for termites? To be perfectly honest, I can’t! At least, not with just one inspection. Even if it comes with an exhausting 57 check points.
A Termite and Bug History of Your Home
Now you know why I won’t do inspections of your home just once a year for the first five years. I do them two times a year, or a total of ten times before the five years are up. This way, I’ll not only have a financial incentive to get to know you as a customer, but more importantly, I’ll get to know your home – every inch of it, including every square inch around your home too.
So just think, sooner or later I’ll have a specific “bug history” for your home. No termite will ever escape my hunter/killer instincts. I’ll know exactly when termites are coming and going, where, what to do about them, and when.
That way, both of us will have less fear of re-infestation. Then again, even if you did, I’ll have every incentive to treat you as a highly valued customer, as the following clients found out:
“I wish to express my appreciation for your having honored your warranty. As we well know, a satisfied customer is one of the best forms of advertisement.”
Geneva Blaskowski
Nurse
Tampa, FL
“In all my years, and I have had eighty-six of them, I have done business with scores of companies in a wide variety of fields including termite control. The lack of proper pest control in my Boston home caused me a significant loss at the sale time when the inspector found LIVE swarming termites totally missed by my “service”. It is with that experience in the past that I recognize a professional company with competent staff.
From you, on down to Robin and Kenny, I have had nothing but a warm and understanding relationship. At this moment, Kenny and his crew of three others are preparing the perimeter of my home to replace the older, outdated type service with a new but proven system of control of the subterranean termites.
I have no hesitation in recommending your fine service to all my neighbors in this gated community.”
Cordially,
Justin Lee
Ed and Linda Lewis
Tampa, FL
Granted, that still may not be enough. If you’re like most of my new customers, I’d say you’re still worried about not getting the right treatment your home truly needs. Let me tell you, I understand…
With So Many Liar & Cheats Out There, How Can You Know For Sure I’m Not One Of Them? You Can Take A Quick, Skeptical Look At My 15-STEP CUSTOMER ASSURANCE TERMITE CHECKLIST
As I pointed out at the start of this letter, the pest control industry can be real pests themselves. I read in the paper that:
• In 1995, Florida’s Attorney General got 480 complaints about, of all companies, Sears. They’d done a poor job exterminating termites for Florida homeowners. To add insult to injury, Sears refused to live up to their customer warranties, each valued at $250,000. The corporate giant tried to wiggle out from under them by pointing to small-print “weasel clauses”.• In 1996, one pest control company had to file bankruptcy when a class action suit came against them, involving 1,432 Tampa Bay homeowners. In this case, the company had not properly treated soil prior to foundations being poured. As a result, the new homes couldn’t keep back swarms of termites.
• Around the same time, Terminix, one of the biggest pest control companies around, got into legal trouble when they’d been caught drilling dummy holes (or no holes at all) trying to fake treatments for subterranean termites. Thousands of Florida homeowners complained about their service from Terminix offices in seven cities: Orlando, Longwood, Deland, Jacksonville, Miami, Plantation and Port St. Lucie.
So what makes me think I’m not one of these liars and cheats. Words are cheap, I admit. However, I can at least make the effort to educate you just like the consumer advocate, Ralph Nader would (consider this letter, for example).
Or, let’s say I’ve treated every nook and cranny in and around your home. I come over and hand you what I call my 15-STEP CUSTOMER ASSURANCE CHECKLIST. On it you’ll see a list of everything I should have done, as follows:
15-STEP CUSTOMER ASSURANCE CHECKLIST: Subterranean Termites
1. Placed stickers under kitchen sink, showing when the treatment was done.
2. Placed magnet sticker on refrigerator, giving our phone number for easy contact.
3. Checked for cracks in floors and treated.
4. Checked for sunken floors and, when found, treated ground below. (Below these areas, cracks may be found, giving an ideal environment for infestations.)
5. Treated expansion joints between concrete slabs by drilling holes every two feet and injecting material. (Very vulnerable since they provide an ideal termite entry point.)
6. Treated beneath tubs and showers. (Wherever pockets of moisture occur, termites will head for them. Moisture provides an ideal breeding environment. Also, the plumbing to the tub and showers allows an easy termite entry point.)
7. Placed “traps” beneath baths.
8. Drilled and treated between floor tiles (if necessary)
9. Found the exact depth of your concrete floors and treated the ground immediately beneath them. (This avoids going too deep and missing any pockets of infestation beneath the floor.)
10. Dug trench around your home and treated. (This, in effect, gives your “castle” a moat, making it very hard for termites to pass over: (a) Any termites already in the house can’t get back into the ground without coming into contact with the material; (b) Any termites in the ground trying to get into your house run into the same problem.)
11. Treated trench with the proper amount and mixture of termiticide, never cutting corners.
12. Filled and patched drill holes.
13. Cleaned up waste from drill holes and other treatment areas.
14. Filled trench.
15. Picked up all tools.
I read off each item and put a checkmark against it, showing that I have, indeed, completed the task. I then ask you if you have any questions or concerns. If you do, I’ll write them down on the checklist form. I’ll also record, if necessary, my response. That way, both of us will have a complete record of what took place. But don’t take my word for it alone. Listen to what some of my existing customers have said:
“My own personal experience tells me why Chet’s Termite and Pest Management can afford such generous terms for their service. Their people are so professional and thorough, nothing escapes them. Their service is just wonderful.”
Jennifer Morley
Nurse
“In a world where truly “good customer service” seems harder and harder to find, you have continued to give us the best pest control service I have ever encountered! When you said you were the best… you proved it to be fact! Over the years you have treated my personal residence for Subterranean Termites as well as routine monthly pest control. I was so impressed, I asked you to take over the accounts of Lindell VW-Honda, our Collision Repair Center and ultimately Mr. Lindell’s personal residence. You treated his home for termites with Termidor and most recently for carpenter ants. Well, it appears you did a “perfect” job once again! Many of our employees now use Chet’s Pest Control for their personal residences. I would not hesitate for an instant to recommend your company to anyone. Your service and professionalism is impeccable.”
Dale Wellhofer
Business Consultant
Tampa, FL
“I choose Chet’s because of their strong warranty. In fact, it is so good, I feel cheated. All the time my technician has been coming into my home, I’ve never had to ask him to come back and give me a free treatment.”
Denise Alvarez
Stylist
(813) 874-5848
“I’m convinced that my Chet’s service man thinks like a termite. I marvel at how he never fails to crawl and squeeze into every hole and space in my home. Whenever any of my friends have needed a termite hunter, I have never failed to recommend Chet’s.”
Julio Rivera
Jeweler
(813) 933-1299
“First of all, I was very impressed with Hal Whidden. He met with me initially and explained my problems and the treatment needed. I found him to be very professional and thorough. The individuals who actually performed the work, Kenny and Gene, were also very impressive. They performed the job in a very professional and thoughtful way. I was impressed with your operation and termite services from top to bottom. Thanks again, and please pass on my compliments to your employees.”
Jan Stich
Manager
Plant City, FL
“From the bad service I’ve had from others, I could get the idea the company owners were getting protection money from termites! With Chet’s, however, I know who’s side they are on. That is why I’ve made sure Chet’s gets their “protection money’ from the right person — me. It’s worth every penny.”
Ross Puleo
Contractor
(813) 917-9948
Schedule Your Service During The Next 10 Days And Get 3 Surprise Bonuses, Worth $225 — FREE.
So what are you waiting for? (The termites aren’t!) Pick up the phone and call (by the bonus date: see the certificate, next page). And just to make certain you do, I’m prepared to give you three surprise bonuses. They’re worth $225.00 AND YOU GET THEM ALL FREE JUST FOR CALLING AND SCHEDULING YOUR SERVICE…
With all these benefits and a 100% risk free money-back guarantee like this, HOW CAN YOU LOSE!
or call (813) 935-7554. Se Habla Español.
Sincerely,
CHET ROWLAND
President
Chet’s Termite and Pest Management
P.S. $225 of free services. Remember, you must call within the ten days, or by the Bonus Date stamped in red on the Bonus Certificate (see below), to receive your $225 worth of free bonuses.
P.P.P.S. Choosing a termite control company. Okay. You want to know what the four key measures of an outstanding pest management company are? Let me tell you. Make sure you ask to see some testimonials from happy clients, and make sure the company:
1. Has been certified by the Florida’s Department of Agriculture. To make certain, ask to see a certificate. (Don’t forget, the certificate can’t be bought, only earned.)
2. Uses environmentally friendly materials and treatments.
3. Has an affordable, value-based maintenance program.
4. Offer a rock-solid, no risk, 100% money-back guarantee. If you are not 100 percent satisfied, they should re-treat for free and refund your money.
“I was impressed with your operation and termite services from top to bottom. Your company recently provided termite treatment for my home. I wanted to compliment your company for the professionalism, courtesy and diligence of those involved with my job.First of all, I was very impressed with Hal Whidden. He met with me initially and explained my problems and the treatment needed. I found him to be very professional and thorough. The individuals who actually performed the work, Kenny and Junior, were also very impressive. They performed the job in a very professional and thoughtful way. I was impressed with your operation and termite services from top to bottom.Thanks again, and please pass on my compliments to your employees.”
F. Robert Santos
“Dear Mr. Rowland, my house was treated yesterday for Subterranean Termites. Your employee, Mr. Kenny Hill, helped to turn a nightmare into a positive, with his kind consideration of my dilemma. He was very professional, courteous, and very careful not to disturb the inside of my house. Mr. Hill is an ASSET to your Company.” Best Regards,
Rilla K. Abrell
“In all my years, and I have had eighty-six of them, I have done business with scores of companies in a wide variety of fields including termite control. The lack of proper pest control in my Boston home caused me a significant loss at the sale time when the inspector found LIVE swarming termites totally missed by my “service”. It is with that experience in the past that I recognize a professional company with competent staff. From you, on down to Robin and Kenny, I have had nothing but a warm and understanding relationship. At this moment, Kenny and his crew of three others are preparing the perimeter of my home to replace the older, outdated type service with a new but proven system of control of the subterranean termites. I have no hesitation in recommending your fine service to all my neighbors in this gated community.” Cordially,
Justin Lee
“Dear Mr. Rowland: We wanted you to know how much we enjoyed having the opportunity to work with Manny, talk with Robin, Carol, Erin and work with Kenny, Sean and Junior in order to hopefully rid our house of subterranean. Everyone was very knowledgeable, friendly and patience for those of us not in the business. One suggestion we have is that Chet’s Termite should specifically point out to the homeowner, in advance, the possible destruction of plants before any trenching occurs. It created no problem for us, but advance notice would give the homeowner time to remove the plants. It was a pleasure doing business with your company and we not only look forward to continuing to work with you in the future, but also will not hesitate to recommend Chet’s Termite. Please feel free to use us as a referral and we will certainly recommend your company to anyone we speak with. Again, thank you.” Very truly yours,
Dirk V. and Sandra E. Tolle
“I will never use another company again. Chet’s, I would like to take time and thank you for your professional services. Eduardo came to my home with compassion and knowledge: it’s what he does best for your company, and I really appreciated that. I used Pestex 2 years ago, I was disappointed with their services, my house was tented for two different termites. Not even a year later I started seeing them swarm. In my opinion they received $900.00 dollars for doing absolutely nothing. Eduardo was very kind about advising me which way I should go as far as roaches, and they are gone. I will never use another company again, it’s very important that we spend our hard earned money wisely, and Chet’s is the way to go for me.” Thanks Again,
Karen Cook
“My husband and I appreciate his service. Dear Chet, I would like to let you know how pleased I am with Frank’s expertise and service. We had a significant problem with ants when we moved into this house in January. Frank was able to identify the various types of ants we were experiencing and control them on her first visit. He again was able to correctly identify and eliminate another type of bug that surfaced in the early spring. He is very knowledgeable and professional and wanted to let you know how much my husband and I appreciate his service.” Sincerely,
Vicki Allen
“Providing excellent service. To Whom It May Concern: I became a customer of Chet’s Pest Control this past year and would like to take the opportunity to let you know how pleased I have been with that decision. Shawn is our Pest Control Engineer and has been very successful in eliminating our Carpenter Ants and Pharaoh Ant problem in addition to providing excellent service with our scheduled maintenance visits. Shawn is thorough and knowledgeable and is punctual with every appointment, unlike many other home service providers; He is reliable, professional and courteous. Thank you again for your valued service and quality staff. I look forward to remaining a loyal customer and will gladly recommend Chet’s Termite & Pest Management and Shawn to my friends and colleagues.” Sincerely,
Rhonda Coreen
“Beyond the call of duty. Dear Chet, I wanted to let you know how much I appreciate your employee, Hal. We recently had some boards in our house replaced due to rotting and when they removed one side there where thousands of Carpenter ants. I called your office and left a message for Hal. When he returned my call I wasn’t home so he left his home #. When I got in touch with him she made time in her busy schedule to come by & treat the area. He’s always been reliable and conscientious, but this was beyond ‘the call of duty.’ I just thought you would like to know.” Sincerely,
Theresa Vaughn
“Answered all of my questions… plus. Dear Chet’s Termite & Pest Control, Sorry about the balance! I misunderstood also! Your staff, Kenny & Junior were polite, efficient and neat. It was a pleasure doing business with such a professional and kindly group.Shawn was very thorough in his explanations of termite infestations and answered all of my questions plus!Thanks again for a job well done and expedient!” Sincerely,
Susan Welborn
“Why would anyone choose any other Company? To All the Staff, (Phone, Shawn, Installers, Lead Men, EVERYONE) your company is great, professional and thoughtful. Why would anyone choose any other Company? We appreciated your company and your great service.”
Liz Kuhli
“Have not seen any bugs in the house. Dear Chet’s Pest Control Gwen and I wish to thank you very much for your service. Since May of this year we have not seen any bugs in the house or evidence of termites. We also wish to apologize for not being as timely as we should have been with our payments. We look forward to working with you in the future.”
Clayton and Gwen Fox Valrico, FL 33594
“Going beyond his normal duties. To Whom It May Concern: I want to extend my sincere appreciation to Andrew Munoz for his professionalism and going beyond his normal duties to help me with my rat infestation. Andrew did his normal spraying and did an inspection of both stories of my house. As hot as it was, he went climbing inside the attic for evidence of rat droppings. Then he repaired a rat trap & put it in the area the rat was last seen. His efforts and selflessness are what is keeping me as one of your customers. Good job Andrew! Thanks.” Sincerely,
Dana A. Dulabone
“Nice to know that someone thinks the customer’s time is as important and the company. Attn: Carol – This letter is to commend your technician Eduardo for his work, attitude and honesty.Eduardo has been servicing my home for several years, and I have always been extremely pleased with his work ethics. He is always friendly, efficient, and helpful in solving any problems I might have. One other outstanding quality is that he is ON TIME! If he does get tied up, he never fails to call and let me know he is running late. In this day of “we’ll be there somewhere between 8am and 5pm” it is nice to know that someone thinks the customer’s time is as important and the company. As long as Andrew is your employee, you can count on me being a faithful customer.” Sincerely,
Joan C. Smith
“Willingness to go the extra mile. Hey Chet! I got to tell you, you have a very customer oriented employee with Frank Gardner. He is fantastic. Frank has been servicing our pest control needs for over three years, and I just wanted to tell you we appreciate his eagerness to provide us the best care imaginable. He always takes initiative to schedule our bi-monthly service calls and frequently extends himself to ensure that my wife’s concerns about fire ants, carpenter ants, fleas and wasps are taken care of. It is a real pleasure to know that any problem we might be having is quickly and professionally addressed.I just had the opportunity to put Frank’s responsiveness to the test again. He, once again, made an outstanding impression. When your office called this past week to schedule Frank for his service call, I told the scheduler that we had bees and wanted to have Frank out as soon as possible. After contacting Frank, she told me that he would be at our house the following evening at 5:30 pm. Does he always work 10-12 hour days? After analyzing the problem, which was more involved than he had anticipated, he volunteered to return the next day with his supervisor. The next day, the two of them worked for nearly an hour to eradicate the beehive in our eaves. My sincere thanks for a job well done!I’m not sure that if were not for Frank, and his willingness to go the extra mile, that we would have had the problem taken care of so quickly and completely. Please pass on to him our sincere appreciation.” Sincerely,
J. Frank Wattenbarger
“It’s refreshing to work with Chet’s. Dear Sir or Madam, I would like to tell you of the outstanding performance and service that was provided by Andrew. He did a great job explaining what he was doing and made sure his work was done right, if not better than right the first time. Also, he is always on time and if he is going to be late I always receive an immediate call, which is much appreciated. I was happy to build a certain trust with him and your company. This made me feel comfortable when I was out of town and knew my service would be done, and my house was in safe, good hands. I also enjoy the service I receive while talking on the phone to your associates. They were always happy to talk with me and fix any scheduling problems. I enjoy being on a first name basis with them and they seem to know who I am and what I need. This is usually hard to find these days and it’s refreshing to work with people who enjoy their work. Thank you for your hard work. If I ever have a termite problem I will definitely call Chet’s and recommend you to anyone.” In Appreciation,
Dan Goodspeed
Smoothly and professionally:
“Dear Mr. Rowland, Now that the termite eradication treatments have been completed at all the contracted facilities, I wanted to tell you how smoothly and professionally each and every facility was handled. Kenny Hill was a pleasure to work with – his knowledge, his accountability, and his commitment to the success of this contract are to be commended.”
Sincerely,
Una M. Garvey
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